The Sustainable European Rice Roadshow

The Sustainable European Rice Roadshow

From 6th September to 20th October 2022, we’ll take a trip to the heart of the most important European cities to discover the taste of sustainability

By now you’ll have got the idea we’re not afraid of putting in some mileage. From 6th September to 20th October 2022, we will put another 3 thousand miles behind us, to bring the taste of sustainability to some Europe’s most important cities.

Our faithful food truck is all ready to go, direction Portugal! On 6th and 7th September we will be at the Mercado Municipal market in Portimao, in the south of Portugal, while, on 8th and 9th September, we will make a stop at the Parque Verde do Montego park in Coimbra, to officially start our European Sustainable Rice Roadshow.

In the following weeks, we will visit 10 other cities in France, Germany and Italy, where we will take the opportunity to meet consumers in person, tell them about the objectives of our “Sustainable EU Rice – Don’t Think Twice” project, and, above all, convey the value of rice European rice cultivation in terms of sustainability and the protection of natural resources.

All obviously without neglecting the palate! For that, we have an ace up our sleeve: our chef will entertain the public every day with interactive show-cooking sessions, presenting a typical recipe from one of the three largest rice producing countries in the European Union.

Portuguese Arroz de Marisco, Italian Risotto allo Zafferano, and French Riz au Lait, are just some of the many other recipes you’ll be able to try!

Discover all the stages of our tour, and follow us on Facebook and Instagram to keep up-to-date on our progress. We’re so looking forward to sharing with you the wonderful taste of sustainability!